I was  talking to a manager this week. She was on an interview panel for one  of the rare openings at her work. She knew one of the applicants because  he is an internal candidate and knew he could do the job. However, she  had to put him down as a “maybe” on the interview list. Why? Because he  wrote himself up to be a manager, not the line person this job requires.    
Let me repeat that last sentence. He wrote  himself up to be a manager, not the line person this job requires. I  cannot over-emphasize the importance of tailoring your application  materials to the requirements of the job posting.
BE the Job Posting
Scrutinize the job posting  and use their words and phrases in your résumé and cover letter. List  only those skills needed for the job as it is posted. Use only the  examples from your work experience that illustrates those skills. Use  the words and phrases from the job posting in your application  materials. This will demonstrate you have done your homework and can  translate your experience into their terms. Using their words is  critical if they do a keyword search of your résumé. For example, if you  are applying for a sales job, a key word won’t be “sales,” more  probably it’ll be “closed.”
What Hiring Managers Know
Here are  a few things hiring managers know about the candidates for their jobs. 
1. They  know some applicants are under-qualified. These people apply for every  job opening they hear about. These people are the bane of every hiring  manager and other applicants. They waste the manager’s time and their  own time. It is these people that cause you to have to  work so hard to find a job.
2. They  know some applicants are over-qualified for the job. This can be a good  news – bad news dilemma. Good news in that they can get someone very  good with the potential to do more than is required. They won’t have to  worry about the job being done right. This person may be able to expand  the job in the direction they want it to go. To put it in other words,  they are getting more than they are paying for.
3. The  bad news about over-qualified applicants is this person may not be happy  working at this lower level. Therefore, this may just be a stopgap job  for them and they still might be looking. Or, they might cause discord  in the group, or not be happy taking direction from someone they may  feel is not as qualified as they think they are. The hiring manager may  also feel that you will judge them/the department/other employees  because of your greater experience. They may think you are gunning for  their job, too. It is all of these fears that you must address when you  are over-qualified and apply for the job.
4.  Hiring managers know it is an employers’ market. They expect you to  tailor your résumé and cover letter to their needs and requirements. If  you don’t, they think you are lazy, or don’t have what they need, or are  not really interested in their job. In the computer age, you have no  good excuse for not tailoring your résumé to each job opening. 
5. The  hiring managers I have spoken with are still trying to get top dollar  out of their reduced budgets for top quality candidates. The level of  “top dollar” may be less than it used to be, but they aren’t trying to  hire cheaply. I think that is important to note. They are still trying  to pay as much as they can. So, even though they are hiring fewer  people, they are still paying as well as they are able.
6.  Employers want to see results. They want to see how you grew at a  company or within a job. What are your concrete accomplishments? They do  not want to see a list of job duties or clichés on your résumé.  Illustrate your accomplishments with numbers or percentages (e.g., 9%  improvement in productivity; 12% reduction in expenses). Doing so will  also demonstrate your attention to the business bottom line. Something  every business is constantly monitoring today.
Get Out of Your Own Way
Like the  applicant at the top of this article, don’t list what you want to do or  what you think of as the pinnacle of your career thus far. List what  you can do that the job requires. That applicant is over-qualified for  the job. He lost a manager job, two jobs ago. It appears he is still  mourning that loss. He applied for a line job that he won’t get because  he listed his skills at the wrong level. He is stuck in the past. Don’t  make these mistakes.
This Week’s Coaching:
1. Take  a job posting and highlight all the key words. Find a way to use those  key words in your résumé and cover letter. (e.g., them: collaborate,  you: team player. Make the change to “collaborate.”)
2.  Beyond the job posting, what are the keywords for the job for which you  are applying? Think industry and company. Write down at least five.
3. Are  you illustrating your accomplishments in your résumé? Purge out the job  duties. Put in examples of your accomplishments. 
4. Do  your application materials reflect the level of the job for which you  are applying? If you are applying for a manager spot, are you  illustrating your decision-making and leadership? If you are applying  for a line job, are you illustrating that you are a good follower? 
I’m  curious about your job hunting experiences. Let me know via the comments  section below or by sending me an email, the answers to this week’s  coaching questions.
A dream with a plan is a goal. A goal without a  plan is just a dream.
All things are  possible,
Elisabeth
Elisabeth  Adler-Lund
Executive and Life Coaching
Telephone:  916 • 803•1494
E-mail: eal@EALCoaching.com 
 
 
 

 
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